Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

PurposeThe purpose of this paper was to determine the profile of dairy product consumers in the organic market.Design/methodology/approachThe study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents' gender was the factor behind the differences in how they behaved.FindingsThe consumers indicated the channels they rely upon to find information on organic dairy products;in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores.Practical implicationsThese outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products.Originality/valueThis study identifies consumers' preferred dairy products;motives for purchasing organic dairy products;barriers that consumers believe exist in the market;sources of knowledge about products purchased by consumers;and consumers' preferred channels for purchasing organic dairy products. To the best of the author's knowledge, this is the first study of dairy product consumers in the organic market in Poland.

IoT Based Fish Food Dispenser

Internet of things and Automation are two eyes that change the view of industries perspective. Automation happens in every part of the stage in day to day life. The problem statement chosen in this paper was identified during COVID pandemic situation. The problem statement was to feed the fish food into fish aquarium at work place during COVID pandemic. In order to maintain the fish tank properly it should be monitored and maintained at regular interval is necessary. During pandemic situation felt difficult in proper maintenance and feeding the fish. To overcome the difficulties, we have proposed a model to feed the food for fish. In this paper we have solved the problem by using Internet of Things, servo motor, Arduino and interfaced through Massachusetts institute of Technology (MIT) App inventor to control the device at any part of the world. © 2023 IEEE.

Organic food and obesity: factors influencing actual purchase of organic food in COVID-19 pandemic with moderating role of organic food availability

Purpose: Organic food consumption decreases the risk of becoming obese or overweight. This study intends to see the influence of customer perceived value, COVID-19 fear, food neophobia, effort and natural content on the intention to purchase organic food (IPOF) that leads to the actual purchase of organic food (APOF). Moreover, organic food availability is a moderator between IPOF and APOF. Design/methodology/approach: PLS-SEM is used for hypothesis testing. A purposive sampling technique was followed to gather data from organic food consumers in Lahore, Gujranwala and Islamabad and a total of 479 questionnaires were part of the analysis. Findings The outcomes show that customer perceived value, effort and natural content is positively related to IPOF. Despite this, COVID-19 fear and food neophobia are negatively associated with IPOF. IPOF and organic food availability are positively related to APOF. Finally, organic food availability significantly moderated between IPOF and APOF. Practical implications: This study outcome reveals that companies of organic food can recognize customer perceived value, COVID-19 fear, food neophobia, effort, natural content and organic food availability in their decision-making if they determine the actual purchase of organic food. This study offers a valuable policy to companies of organic food to enhance customer's behavior in purchasing organic food in Pakistan. Besides, practitioners and academicians can benefit from this study finding. Originality/value: This initial research integrates customer perceived value, COVID-19 fear, food neophobia, effort, natural content, IPOF and organic food availability to determine APOF in the COVID-19 pandemic. Moreover, consumption value theory is followed to develop the framework.

COVID-19, climate shocks, and food security linkages: evidence and perceptions from smallholder farming communities in Tanzania

Insights on the indirect effects of the COVID-19 pandemic are critical for designing and implementing policies to alleviate the food security burden it may have caused, and for bolstering rural communities against similar macroeconomic shocks in the future. Yet estimating the causal effects of the pandemic is difficult due to its ubiquitous nature and entanglement with other shocks. In this descriptive study, we combine high-resolution satellite imagery to control for plot-level rainfall with household socio-economic panel data from 2014, 2016, 2019 and 2020, to differentiate the effect of the pandemic from climatic shocks on food security in Morogoro, Tanzania. We find evidence of decreased incomes, increased prices of staple foods, and increased food insecurity in 2020 relative to previous years, and link these changes to the pandemic by asking households about their perceptions of COVID-19. Respondents overwhelmingly attribute economic hardships to the pandemic, with perceived impacts differing by asset level.

A Bibliometric Analysis of Sustainable Food Consumption: Historical Evolution, Dominant Topics and Trends

The major goal of this study is to trace the emergence of SFC-related research across time, using a thematic map and a list of corresponding publications. In addition, this study aims to determine the author who has made the most significant contribution to this particular field. This study provides a comprehensive bibliometric analysis of the historical development and current trends in sustainable food consumption research, examining 2265 articles published between 1990 and 2023. Using the bibliometrics package of R Studio software version 4.2.1 and its Biblioshiny package, articles from the Scopus and Web of Science databases are examined. In the field of sustainable food consumption, we identify five distinct research phases: initial stagnation, infant growth, post-economic crisis, expanding phase and COVID-19 and post-pandemic. While research on broader sustainability topics can be traced back to the early 20th century, a very limited number of articles on sustainable food consumption was published in the 1990s. However, the number of publications increased incrementally over time, with a notable uptick in interest around 2015, and the subject was still being discussed in 2022. The emergence of the COVID-19 pandemic marked the beginning of the most recent phase of research, which analyzed the consumption patterns of consumers before and after the pandemic. Our study highlights key authors, documents and sources related to sustainable food consumption. The United States, Italy and the United Kingdom emerged as the most active contributors to the research on sustainable food consumption and were additionally the countries with the largest global market shares for organic products. Major sub-themes including organic food, food waste, sustainable development and food security, together with consumer behavior and organic products appeared as being the most researched sub-themes of recent times. The results of this study suggest that more research is related to sustainable food consumption in countries with a low organic food market share. In addition, the investigation of actual data on food waste, carbon footprints and greenhouse gas emissions resulting from food production and consumption is essential to gain holistic insights.

Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision?

PurposeThe purpose of this study is to examine the impact of scarcity and the Lifestyles of Health and Sustainability (LOHAS) consumption tendency on the purchase intention of organic foods. The study used the protection motivation theory and the stimulus-organism-response theory to understand the impact of comparatively new variables like "perceived scarcity” and "perceived consumer effectiveness” (PCE) on the consumer's organic food purchase intentions.Design/methodology/approachThe study is using structural equation modeling with 402 organic food consumers. The participants are regular consumers who bought organic food from specialized shops and supermarkets in the previous few months. The data has been collected at organic food specialized shops and supermarkets that sell organic foods.FindingsThe results showed that LOHAS consumption tendency (LCT), scarcity and PCE positively affect attitude. Similarly, LCT and PCE direct affect trust. Scarcity and PCE directly positive impact on purchase intention of organic food products. Interestingly, LCT had no direct impact on the purchase intention of the product. Trust and attitude were found to be significant mediators impacting purchase intention.Originality/valueThe study contributes to the past theoretical literature on LOHAS consumption by analyzing new constructs like scarcity and PCE in the context of organic food consumption. These findings will be crucial for marketers planning to launch organic products in new markets.

Consumer attitudes and sociodemographic profiles in purchasing organic food products: evidence from a Greek and Swedish survey

PurposeThis study explores Greek and Swedish consumers' attitude towards organic food consumption in order to demonstrate possible differences that can be identified based on health and ecological consciousness beliefs rather than demographic factors. The examination of an emerging and a more mature market allow the authors to provide more targeted marketing strategies that possibly increase organic food consumption in both countries.Design/methodology/approachThe authors adopt an econometric approach to the analysis of consumer behavior in relation to organic food consumption in Sweden and Greece. More specifically, the authors examine the motivations and postexperiences of organic food consumers of different socioeconomic profiles in these two countries, one in northern and one in southern Europe. The authors apply an ordered logistic regression analysis model to map out the interaction between consumer attitudes and sociodemographic variables.FindingsThe authors results show that consumers in Sweden more frequently purchase organic foods than consumers in Greece. Environmental protection and ethical values increase the odds for Swedish organic food consumers to buy organic food products. Health consciousness and family well-being are perceived as factors that increase the odds for Greek organic food consumers to buy organic foods. Sociodemographic factors do not play a pivotal role for consumer behavior in relation to organic food in both countries.Originality/valueThis study distinguishes between organic food consumers in two countries with different levels of organic food production and export activity, size of organic market, national organic labeling system and legal definition and standards of organic food. Within these differences, the organic food industry could align its marketing efforts better rather focus on simplistic demographics. The current view unfolds the fact that there are limited studies comparing two European markets at different stages of development and the factors that influence organic food consumer behavior.

Fragmented Transparency: The Visibility of Agency Science in European Union Risk Regulation

Responding to mistrust in the European agencies' risk assessments in politically salient cases, the European Union (EU) legislator, the European Food Safety Authority and the European Medicines Agency alike have accelerated their efforts to foster EU regulatory science transparency. These simultaneous endeavours have, however, taken place in a fragmented legislative and administrative context, with each agency operating under a different legal framework. By focusing on authorisation procedures, from registration of studies to authorisation of novel foods, pesticides and human medicines, this article examines the resulting regimes governing the disclosure of scientific data by EU agencies to identify common trends and sectoral specificities. Against the background of an overall shift towards enhanced transparency, we shed light on, first, the circulation of institutional arrangements and practices among agencies and, second, the new dimensions of transparency emerging from these developments. We also highlight the remaining sectoral differences and argue that they could have potentially large impacts on the amount and type of information disclosed and on the level of transparency perceived by stakeholders and citizens. We argue that more coherence across the sectoral transparency regimes is needed, in particular in light of the agencies' contested legitimacy and of their increasing cooperation on cross-cutting issues like antimicrobial resistance and medicine and pesticide residues in food.

A narrative review on the role of technology and nutrients in ocular health

The COVID-19 pandemic has led to a revolution in the education sector. The continuous use of gadgets for learning and entertainment has aroused a keen interest in eye health and the role of foods and nutrients in improving eye health. This study aims to identify and summarize various eye disorders and parameters that are involved in ocular health. Methods: A detailed search of related literature has been carried out with the help of authenticated search engines like Pubmed and Google scholar to review the major deleterious eye problems that persist, and the aetiology of the disorders. Though ocular health is determined by several parameters like socio economic factors, genetic determinants, gender, race, life style and nutrition, diet seems to be a significant lifestyle element that pose to have longstanding effects on ocular health. This study concludes that, it is not an individual nutrient or non-nutrient that impacts eye health, rather a holistic nutritional approach renders more efficacy on vision. It is emphasized that a proper advocacy of foods and nutrients, wise means of technology usage can help to overcome the deleterious effects of deficiencies on eyes.

Characteristics Associated with Being a High Consumer of Sweet Foods and Sugar-Sweetened Beverages among US Adults during the COVID-19 Pandemic, 2021.

BACKGROUND: The COVID-19 pandemic impacted some dietary habits of Americans. OBJECTIVE: We examined characteristics associated with a high intake of sweet foods and sugar-sweetened beverages (SSB) during the COVID-19 pandemic among US adults. DESIGN: This was a cross-sectional study. PARTICIPANTS/SETTINGS: The SummerStyles survey data were collected in 2021 among 4034 US adults (≥18 years). MAIN OUTCOME MEASURES: The frequencies were measured of consuming various sweet foods (chocolate/candy, doughnuts/sweet rolls/Danish/muffins/Pop-Tarts, cookies/cake/pie/brownies, and ice cream/frozen desserts) and SSB (regular sodas, sweetened coffee/tea drinks fruit drinks, sports drinks, and energy drinks) during the COVID-19 pandemic. The responses were categorized into 0, >0 to <1, 1 to <2, and ≥2 times/day. The descriptive variables were sociodemographics, food insecurity, weight status, metropolitan status, census regions, and eating habit changes during the COVID-19 pandemic. STATISTICAL ANALYSES PERFORMED: Multinomial regressions were used to estimate adjusted odds ratios (AOR) for being a high consumer of sweet foods and SSB after controlling for characteristics. RESULTS: During 2021, 15% of adults reported consuming sweet foods ≥2 times/day, and 30% reported drinking SSB ≥2 times/day. The factors that were significantly associated with greater odds of high sweet food intake (≥2 times/day) were lower household income (AOR = 1.53 for <$35,000 vs. ≥$100,000), often/sometimes experiencing food insecurity (AOR = 1.41 vs. never), and eating more sweet foods than usual since start of the pandemic (AOR = 2.47 vs. same as usual). The factors that were significantly associated with greater odds of high SSB intake (≥2 times/day) were males (AOR = 1.51), lower education (AOR = 1.98 for ≤high school; AOR = 1.33 for some college vs. college graduate), currently having children (AOR = 1.65), living in nonmetropolitan areas (AOR = 1.34), and drinking more SSB than usual since the pandemic began (AOR = 2.23 vs. same as usual). Younger age, Black race, and reductions in consumption during COVID-19 were related to lower sweet food and SSB intakes. CONCLUSIONS: Our findings, which identified high consumers of sweet foods or SSB, can be used to inform efforts to reduce consumers' added sugars intake during pandemic recovery and support their health.

Functional Foods: A Promising Strategy for Restoring Gut Microbiota Diversity Impacted by SARS-CoV-2 Variants.

Natural herbs and functional foods contain bioactive molecules capable of augmenting the immune system and mediating anti-viral functions. Functional foods, such as prebiotics, probiotics, and dietary fibers, have been shown to have positive effects on gut microbiota diversity and immune function. The use of functional foods has been linked to enhanced immunity, regeneration, improved cognitive function, maintenance of gut microbiota, and significant improvement in overall health. The gut microbiota plays a critical role in maintaining overall health and immune function, and disruptions to its balance have been linked to various health problems. SARS-CoV-2 infection has been shown to affect gut microbiota diversity, and the emergence of variants poses new challenges to combat the virus. SARS-CoV-2 recognizes and infects human cells through ACE2 receptors prevalent in lung and gut epithelial cells. Humans are prone to SARS-CoV-2 infection because their respiratory and gastrointestinal tracts are rich in microbial diversity and contain high levels of ACE2 and TMPRSS2. This review article explores the potential use of functional foods in mitigating the impact of SARS-CoV-2 variants on gut microbiota diversity, and the potential use of functional foods as a strategy to combat these effects.

Sizing Horizontal Geothermal Heat Exchangers for Community Greenhouses in Montreal

Community greenhouses are important for the production of local food and reduction of food supply insecurities within cities. As we've seen with Covid-19, pandemics highlight the criticality of local food access to underprivileged urban districts. Since almost 60 % of the energy used in greenhouses is spent in heating and cooling, ground heat exchangers (GHEs) can play a significant role in supplying temperature regulation, but geothermal heat pump systems tend to be expensive for community organizations. An efficient way to reduce GHEs installation costs is to dig trenches to install the system horizontally and cover a part of heating and cooling loads only. In order to ensure cost effectiveness and optimize operations, this type of system was studied for urban greenhouses where ground space can be limited. Sizing calculations were performed for GHEs of a 7.62 m x 15.24 m greenhouse located on the Island of Montreal where the annual, monthly, and hourly energy consumption were estimated from previous building simulations. Three scenarios were used to specify sizing of the system in terms of excavation dimensions and percentage of the greenhouse peak loads covered;(1) number and length of trenches required for a horizontal GHE (HGHE) covering 100% of cooling and heating loads;(2) number and length of trenches required for an HGHE to cover 100% of peak heating loads and 60% of peak cooling loads and;(3) the percentage of heating and cooling peak loads that can be covered by an HGHE located under the greenhouse with similar dimensions (around 116 m2). Estimated excavation dimensions for cases 1 and 2 are 51.8 m x 8 m (414.4 m2) and 40.8 m x 8 m (326.4 m2). Estimated percentage of peak loads covered for case 3 is 40% of heating peak loads and 30% of cooling peak loads. © 2022 Geothermal Resources Council. All rights reserved.

Covid-19, Nutrition, Immunity, and Diet

The coronavirus COVID-19 pandemic is the defining global health crisis of our time and the greatest challenge we have faced since World War II. The coronavirus disease 19 (COVID-19) is a highly transmittable and pathogenic viral infection caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), which emerged in Wuhan, China, and spread around the world. Coronavirus is one of the major pathogens that mainly target the human respiratory system. This pandemic is posing severe threats to international health and the economy. Undernourished people have weaker immune systems, and may be at greater risk of severe illness due to the virus. At the same time, poor metabolic health, including obesity and diabetes, is strongly linked to worse Covid-19 outcomes, including risk of hospitalization and death. Symptoms include fever, cough, shortness of breath, trouble of breathing, fatigue, body aches, headache, sore throat, loss of taste and smell, nausea, diarrhea, etc. Globally, there have been 151, 803, 822 confirmed cases of COVID-19 in 213 countries, including 3, 186, 538 deaths till date (May 2021), as reported to WHO. As of 28 April 2021, a total of 1, 011, 457, 859 vaccine doses have been administered. In addition to the well-known personal hygiene and preventive measures against the new coronavirus (COVID-19), we can also follow some simple recommendations regarding our nutrition that strengthen our immune system and could better prepare us for an epidemic in which the virus rapidly spreads to many people within a short period of time. One thing we can do is to eat as healthily as possible. Although no food could prevent or treat coronavirus transmission alone, a balanced diet, including all food groups, supports an effective immune system and may provide protection against infections. To preserve organism defense mechanisms, adequate nutritional status should be maintained with appropriate intakes of energy, vitamins, minerals, and water that should be continuously provided by a healthy diet. Hence, the common denominator that drives most of the nutrition and dietary recommendations to combat viral infections, including COVID-19, lies within the link between diet and immunity. Foods rich in vitamins A, D, E, C, dietary fibre, Zn, Se, iron, etc. should be taken. The person should keep himself or herself well hydrated. The responsibility of the individuals during the COVID-19 pandemic lies in making an effort to choose a healthy lifestyle, eat diets high in fruits and vegetables, exercise during free time, try to maintain a healthy weight, and get an adequate amount of sleep. In addition to taking care of one's dietary intake, the collective responsibility of individuals is to avoid the spread of misinformation related to nutrition and dietary intake, and the COVID-19. Since the outbreak, networks of social media were flooded by messages of single foods/herbs promising cure or prevention of the infection. The effects of such unfounded claims could lead to negative implications ranging from giving a false sense of protection against the infection to toxicity. © The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. 2021.

Special Issue: Diet and nutraceuticals for mental and physical performance in athletes. (Special Issue: Diet and nutraceuticals for mental and physical performance in athletes.)

This supplement containing 7 articles stresses the importance of diet and selected nutraceuticals that may impact both the physical and mental performance of athletes. The past 2.5 years living with the coronavirus disease 2019 pandemic have taxed all of us mentally and possibly to a greater extent in the athletic population. While life in general has returned to some form of normalcy for many, emerging from this pandemic has alerted us to the importance of vaccines and physical-distancing measures, especially as they relate to sport. The return of organized sport at all levels has also underscored the important roles that exercise and sport play in the lives and mental health of everyone, including athletes. The goal of this supplement is to provide recent information that will help athletes achieve optimal physical and mental performance in their chosen sport.

Marketing opportunities and challenges for locally raised meats: An online consumer survey in South Carolina

South Carolina livestock producers are expanding their operations to include local meat sales, with a sizeable number of farmers entering the market for the first time. Little is known about South Caro-lina's local meat consumers and their buying pref-erences. This study aims to identify the demo-graphic traits of local meat consumers, their pre-ferred local meat product attributes, their desired purchasing locations, and a range of prices con-sumers are willing to pay for local meat. This study surveyed 1,048 South Carolina meat consumers. Of these survey respondents, 741 had consumed local meat products within the last 12 months and 307 had not. Results indicate that local meat consumers tend to be younger, reside in larger households, have higher household incomes, and have greater educational attainment. They also may be more likely to be long-term residents of South Carolina. These consumers are willing to pay a 1% to 24% premium for local meats to be eaten at home and US$1.00 to US$1.99 more per entree for local meats at a restaurant. The most desirable attributes of local meat are hormone-free, all-natural, no anti-biotics, and grass-fed. The most popular buying locations are the grocery store, directly from farms, farmers markets, butcher shops, and online order-ing. Most consumers are unwilling to drive more than 20 miles (32 km) to purchase local meat. The study also uncovered barriers to consumers' will-ingness to purchase (or purchase more) local meats: product unavailability, high prices, food safety concerns, convenience, and ease of prepara-tion.

Analysis of antioxidant and hedonic acceptance of turmeric extract-enriched milk

Since COVID-19 pandemic, there was an increasing of people adopting a healthy lifestyle through health supplement and functional foods. This study aimed to develop turmeric milk which has high antioxidant activity that can be accepted by the community. The difference in the concentration of turmeric powder added (0.9%, 1.9%, and 2.8%) was carried out to determine the antioxidant activity by DPPH method and the curcumin level by HPLC method. Hedonic tests were used to evaluate the effect of turmeric powder into consumer acceptance. Results showed that the addition of turmeric is lowering the hedonic value. Turmeric milk with 2.8% turmeric powder had the highest levels of curcumin (53.95 mg/260 mL) and antioxidant activity (90.51%) but had the lowest acceptance rate (4.02) while turmeric milk with 0.9% of turmeric powder) had the lowest levels of curcumin (25.28 mg/260 mL) and antioxidant activity (81.76%) but had the highest acceptance rate (4.97). Turmeric milk with 1.9% was the most favourable due to overall value in the hedonic test is 4.58 and antioxidant activity of 86.61%.

The role of healthy eating and functional foods in the protection of the immune system, especially the consumption of vegetables and fruits: lifestyle survey among adult population

Our manuscript focuses on vegetables and fruits as functional foods. Our questionnaire survey was conducted at the end of the third wave of the pandemic, however, we also paid increased attention to lifestyle, mostly dietary, changes in the active stages of the coronavirus pandemic, especially vegetable and fruit consumption patterns. Our quantitative analysis was carried out with the help of 9 questionnaires, including 4 cumulative closed-ended questionnaires, which were divided into four main groups of statistical activities. We first analysed demographic data and then focused on health status, knowledge of concepts, and assessment of consumer needs. For the statistical evaluation of our survey, we performed a descriptive statistical analysis, including a distribution analysis of demography and related issues. Next, we calculated the appropriate type of correlation between the questions, which was evaluated in Microsoft Excel and IBM SPSS Statistics 26. The number of respondents was n = 109, of which 37% were male and 63% female. Before evaluating our results, we also asked a research question: To what extent did the attitudes related to regular exercise, healthy eating and the importance of health change during the active stages of the pandemic? Based on our empirical analyses, an increase in extremes can be observed with regular exercise. In terms of general health, there was an increase in the "extremely important" category. In the active phase of the pandemic, the number of vegetable consumers was lower, and among the proponents of a healthy diet, the consumption of fruit foods was not significantly higher. Based on our conclusions, this is due on the one hand to the restrictions during the pandemic and on the other hand to the endowment of fruit-containing foods with negative properties (e.g. made with the addition of sugar).

Research and Development of a New Sustainable Functional Food under the Scope of Nutrivigilance

Background: The New Global Economy is represented by a series of major features, such as the use of green energy, the reduction of the carbon footprint in all industrial and civil fields, as well as finding alternative food resources. Our main objective was the research of a sustainable food product with a special nutritional purpose in the vision of nutrivigilance, developed in Romania, as an adjuvant in the repair of gastric mucosa. Methods: The materials used in the research and development of the new food are the following: inulin, lactoferrin, sericin, and sodium bicarbonate. The new adjuvant food product in the repair of the gastric mucosa was added to certain foods in order to prevent the patients from being satiated by a single food from a sensory point of view. The resulting food products were organoleptically and physico-chemically analyzed. Results: The new food is sustainable and has versatile uses. It can be hydrated with water, non-carbonated drinks, mixed with cottage cheese, or with fruit puree and oatmeal. It is stable under normal storage conditions and microbiologically safe. Conclusions: Through its versatile use, the new food product for special nutritional conditions represents a worldwide novelty. Through the development of forestry for the cultivation of white or black mulberry (Morus alba and Morus nigra), the raising of silkworms (Bombyx mori), the processing of fibroin to obtain natural silk and the processing of sericin resulting as a residue in the textile industry, the new food product developed actively contribute to the global economy II.

Purchase Behavior According to the Development of Sustainable Pistachio (Pistacia vera L.) Rice Cake: For Korean Consumers

In recent years, the rice cake market has grown considerably in terms of research and development of products suitable for consumer needs and beneficial to health at the same time. Since the outbreak of COVID-19, the number of consumers consuming antioxidant-rich foods and immunity-boosting foods to improve health and promote healthy eating habits has increased. Pistachio rice cakes have been tested and found to be high in polyphenols, which have good antioxidant activity and strengthen the immune system. Therefore, research was conducted on pistachio rice cakes to develop safe, health functional, and sustainable food. In order to maximize the sales potential of pistachio rice cakes, a survey was conducted among Korean adults to investigate perception of pistachio, pistachio rice cake purchasing behavior, and popularization plans. Pearson's correlation analysis was performed to examine the correlation between pistachio perception, pistachio rice cake purchasing behavior, and pistachio rice cake popularization measures, and they were found to have a close relationship. In addition, as a result of multiple regression analysis, perception and purchasing behavior of pistachio rice cake products were found to have a significant positive (+) effect on rice cake technology development, development of brand specializing in rice cakes, and cultivation of traditional rice cake experts. This study suggests that continuous research and development of food safety and sustainability of rice cakes are required, and it is expected to be utilized as basic data to form a research basis that can be a strategy for increasing sales in the rice cake industry.

The Founder: Dispositional Greed, Showbiz, and the Commercial Determinants of Health.

Marketing unhealthy products by multinational corporations has caused considerable harm to individual health, collective wellbeing, and environmental sustainability. This is a growing threat to all societies and a significant contributor to the rising global burden of non-communicable diseases and early mortality. While there is growing consideration of the commercial determinants of health, this is largely focused on the methods by which unhealthy products are marketed and disseminated, including efforts to manipulate policy. Little attention has been paid to the underlying psychological traits and worldviews that are driving corporate greed. Here, we consider the role of "dispositional greed" in the commercial determinants of health with a focus on the historical attitudes and culture in the ultra-processed food industry-exemplified by "The Founder" of the McDonald's franchise. We argue that greed and associated psychological constructs, such as social dominance orientation and collective narcissism, permeate the commercial determinants of health at a collective level. This includes how a culture of greed within organizations, and individual dispositional greed, can magnify and cluster at scale, perpetuated by social dominance orientation. We also consider the ways in which "showbiz" marketing specifically targets marginalized populations and vulnerable groups, including children-in ways that are justified, or even celebrated despite clear links to non-communicable diseases and increased mortality. Finally, we consider how greed and exploitative mindsets mirror cultural values and priorities, with trends for increasing collective narcissism at scale, recognizing that many of these attitudes are cultivated in early life. A healthier future will depend on navigating a path that balances material prosperity with physical and spiritual wellbeing. This will require cultural change that places higher value on kindness, reciprocity, and mutualistic values especially in early life, for more equitable flourishing.